Named after a reef of treacherous rocks off the coast that has been the cause of many a shipwreck over the last few centuries. In the late 1700s a cargo ship carrying whiskey and wine struck the reef, which lies off the coast of Solva. There were no survivors of the tragedy - all that could be seen were the sailors hats and barrels from the hold of the ship floating in the sea.

Visual identity

Illustration

Menus

The brief was to create an identity that captured the story of
The Hats & Barrels reef in Pembrokeshire, to preserve its place in the folklore and history of the local community that this pub with its namesake looks to serve.

The pub serves honest Welsh food, carefully sourcing its produce from local suppliers to showcase the best that the region has to offer. Bespoke illustrations add depth and character to the brand, depicting native ingredients and the family fishing boat that is used for the daily catch.